01
[Regulated & niche]
Boutique professional firms
Law, compliance, fintech advisory. Real expertise, invisible website.
I build things and fix things: the tools, content, and strategy that turn expertise into clients.
Senior marketing on contract for small and mid-size businesses and startups. When something's broken or doesn't exist yet, I figure out why, then build the fix myself.
12+ years across legal, tech, and consumer brands · bilingual EN / FR · AI-fluent · based in Montreal, working with clients across time zones
§ 02 Who this is for
Who this is for.
02
[Early-stage B2B]
10–50 person startups
Too technical for a generalist, too early for a CMO.
03
[Stand out, don't blend in]
Content-saturated categories
Insurance, financial advisory, real estate, where a real tool beats another blog post.
04
[AI-curious, execution-less]
“We should use AI for this”
Someone said it out loud. Nobody knows what it means yet.
§ 03 Services
What I bring in.
Scoped as a retainer, a project, or embedded part-time
01
[Custom Tools]
Custom tools, built with AI
Interactive calculators, lookup tools, and dashboards, designed and shipped end to end.
02
[SEO & Content]
Search & content strategy
Keyword strategy, on-page SEO, blog and service-page content, built to compound.
03
[Brand & Comms]
Communications strategy
Messaging, positioning, and crisis-comms playbooks that hold up under pressure.
04
[Research & Benchmarking]
Find your competitive edge
Competitor audits and market benchmarking that turn a hunch into a provable answer.
§ 01 Work
Selected work.
[Legal services · fully remote · SEO]Case 01
Hodder Law
$75K
new revenue, one month
Sourced a reputable SEO agency to build the architecture around the exact phrase a client searches right before hiring a lawyer, then implemented it across the site. The firm credited it with $75K in new revenue in one month.
invisible in search → clients
[Legal services · fully remote · interactive tool, live]Case 02
Hodder Law
50
states, one click each
Designed and built a live interactive licensing map. Fees, bonds, and requirements by state, no PDF required.
dense PDF → two-click answer
[Metaverse platform · fully remote · brand launch]Case 03
Realm.Art
300K+
community, in 30 days
First marketing hire. Built brand, positioning, and go-to-market from a blank slate. Fast.
zero presence → 300K community
[Global technology company · fully remote · internal tool]Case 04
Reef
275%
community growth supported
Built the ROI calculator and dashboard leadership used to evaluate spend across 40+ initiatives, alongside the competitive benchmarking that shaped launch decisions.
buried spreadsheet → live dashboard
§ 04 How this works
Three ways to bring me in.
[Retainer]
Ongoing
A standing monthly scope. Best when the work never really stops.
[Project]
Defined scope
An audit, an overhaul, a launch, priced, timelined, done.
[Fractional]
Embedded, part-time
Senior support inside your team, without full-time overhead.
Remote-first. Bilingual EN / FR. Montreal-based, working across time zones.
§ 05 About
Report first, then write.
12+ years in communications, content, and editorial work. Journalism roots that show up as: report first, then write. I've written for regulators and developers alike, and edited legal documents as carefully as blog posts.
I work best with businesses that have real expertise but not the bandwidth to turn it into visibility, and would rather bring in someone senior on contract than build a team. AI-fluent by necessity: I use it daily for research, planning, and building the tools shown above.
Notes from the desk
Longer reads on strategy, tools, and the work of making expertise visible.
A newsletter for people who would rather build something useful than chase the algorithm.
Substack
str8b3rys0da
marketing, systems, and occasional field notes
Latest from LinkedIn
Notes on strategy, tools, and client work.
A running feed of what I am building, fixing, and learning.
LinkedIn
Latest post
strategy, content, and custom tools
§ 06 Contact
Something broken? Something that doesn't exist yet? Let's talk.
replies within one business day, EN or FR.